Curly and Natural Hair Care Products | PATTERN Beauty – Pattern Beauty

\ \ NEW! INDIGO RAIN MINI STYLERS KIT! \ \ The trio behind defined & bouncy curls!\ \ SHOP THE KIT](/content/products/indigo-rain-mini-stylers-kit/index.html) \ \ HAIR SAMPLES \ \ Mix & match to create the perfect hair routine.\ \ BUILD YOUR KIT](/content/pages/sample-kit/index.html) \ \ ABOUT US \ \ Made with love. Get to know us.\ \ LEARN OUR STORY](/content/pages/our-story/index.html)

The Best of the Best

Our top-rated, most-repurchased products.

#1 Bestseller

Leave-In Conditioner

7X the moisture, 2X the definition

45684.7 / 5.0, 4568 total reviews

25 fl oz

9.8 fl oz

3 fl oz

25 fl oz

$49.00

9.8 fl oz

$29.00

3 fl oz

$12.00

add to bag

Select Size

$49.00

Add To Bag$49.00

Hydrating

Hydration Shampoo

gentle moisture-rich cleanser

34734.7 / 5.0, 3473 total reviews

25 fl oz

9.8 fl oz

3 fl oz

25 fl oz

$45.00

9.8 fl oz

$22.00

3 fl oz

$12.00

add to bag

Select Size

$45.00

Add To Bag$45.00

Bestseller

Curl Gel

4X the curl definition, 6X the shine

17094.7 / 5.0, 1709 total reviews

25 fl oz

9.8 fl oz

3 fl oz

25 fl oz

$49.00

9.8 fl oz

$29.00

3 fl oz

$12.00

add to bag

Select Size

$49.00

Add To Bag$49.00

Smoothing

Moisture Milk

72 hours of moisture & softness*

8424.7 / 5.0, 842 total reviews

12 fl oz

3 fl oz

12 fl oz

$29.00

3 fl oz

$12.00

add to bag

Select Size

$29.00

Add To Bag$29.00

BUILT FOR STRONGER CURLS

Repair stands & restore length

rebuilds damage

Repair360® Leave-in Foam

rebuild & revive

5.5 fl oz

2.5 fl oz

5.5 fl oz

$45.00

2.5 fl oz

$28.00

add to bag

Select Size

$45.00

Add To Bag$45.00

Intensive Conditioner

ultra-hydrating & restorative

13 fl oz

29 fl oz

3 fl oz

13 fl oz

$29.00

29 fl oz

$49.00

3 fl oz

$12.00

add to bag

Select Size

$29.00

Add To Bag$29.00

Viral Fav

Bounce Back Pre-Poo

revive & nourish

Add To bag $25.00 Sold out

$214 Value

Repair360® Steam Set

steam & revive

Add To bag $214.00 Sold out

Shop by collection

\ \ STYLING](/content/collections/stylers/index.html) \ \ HOT TOOLS](/content/collections/heat/index.html) \ \ CONDITIONER](/content/collections/conditioner/index.html) \ \ SHAMPOO & PREPOO](/content/collections/shampoo/index.html)

NEW! PALO SANTO HAIR MIST

our most coveted fragrance, now captured in a lush, radiant mist. an instant refresh for effortlessly elevated hair between wash days.

SHOP THE MIST

TRENDING NOW: STYLERS FOR EVERY PATTERN

texture loving favorites to hydrate, define & moisturize

#1 Bestseller

Leave-In Conditioner

7X the moisture, 2X the definition

45684.7 / 5.0, 4568 total reviews

25 fl oz

9.8 fl oz

3 fl oz

25 fl oz

$49.00

9.8 fl oz

$29.00

3 fl oz

$12.00

add to bag

Select Size

$49.00

Add To Bag$49.00

Bestseller

Curl Gel

4X the curl definition, 6X the shine

17094.7 / 5.0, 1709 total reviews

25 fl oz

9.8 fl oz

3 fl oz

25 fl oz

$49.00

9.8 fl oz

$29.00

3 fl oz

$12.00

add to bag

Select Size

$49.00

Add To Bag$49.00

Moisturizing

Hydrating Mist

refreshes & reactivates

12934.4 / 5.0, 1293 total reviews

12 fl oz

3 fl oz

12 fl oz

$19.00

3 fl oz

$10.00

add to bag

Select Size

$19.00

Add To Bag$19.00

Bestseller

Curl Mousse

weightless volume & touchable hold

9724.6 / 5.0, 972 total reviews

8 fl oz

4 fl oz

8 fl oz

$25.00

4 fl oz

$14.00

add to bag

Select Size

$25.00

Add To Bag$25.00

featured in

YOUR TEXTURE, YOUR ROUTINE

Products & picks made for every texture & every way you wear it.

\ \ Curly SHOP NOW](/content/collections/curl-guide-curly/index.html) \ \ Coily SHOP NOW](/content/collections/curl-guide-coily/index.html) \ \ tight texture SHOP NOW](/content/collections/curl-guide-tight-textures/index.html) \ \ Protective Styles SHOP NOW](/content/collections/protective-styles/index.html)

OUR MISSION

We exceed the beauty needs of our community.

We are centered around the celebration of Black beauty.

We are dedicated to juicy & joyful hydration.

We invite you to embrace & love your whole self.

GET TO KNOW US

Pattern Rewards

pattern rewards

Earn 1 point for every $1 you spend

subscribe & save

Enjoy 10% off when you subscribe

recycling program

Our packaging is 100% recyclable

our cause

Every order supports women of color

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