Pre Poo & Shampoo for Natural, Curly Hair | PATTERN – Pattern Beauty

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Bestsellers Styling Creams & Gels Shampoo & Prepoo Conditioners Scalp Care Body Masks, Oils & Serums Heat Styling Men's Haircare

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Collection: Shampoo & Prepoo

Hydrating

Hydration Shampoo

gentle moisture-rich cleanser

34734.7 / 5.0, 3473 total reviews

25 fl oz

9.8 fl oz

3 fl oz

25 fl oz

$45.00

9.8 fl oz

$22.00

3 fl oz

$12.00

add to bag

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$45.00

Add To Bag$45.00

Clarifying

Cleansing Shampoo

remove build up & deep clean

6354.8 / 5.0, 635 total reviews

7.8 fl oz

3 fl oz

7.8 fl oz

$22.00

3 fl oz

$12.00

add to bag

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$22.00

Add To Bag$22.00

NEW

Detox Shampoo

detox & cleanse

594.9 / 5.0, 59 total reviews

Add To bag $25.00 Sold out

Hydrating

Palo Santo Hydration Shampoo

gentle moisture-rich cleanser

1364.7 / 5.0, 136 total reviews

Add To bag $20.00 Sold out

Extra Slip

Detangling Nectar

detangles with extra slip

12584.5 / 5.0, 1258 total reviews

12 fl oz

3 fl oz

12 fl oz

$29.00

3 fl oz

$12.00

add to bag

Select Size

$29.00

Add To Bag$29.00

Buildup-Removing

Deep Scalp Detox

purify, purge & balance

2604.7 / 5.0, 260 total reviews

4 fl oz

1.75 fl oz

4 fl oz

$29.00

1.75 fl oz

$12.00

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$29.00

Add To Bag$29.00

NEW

Revitalizing Scalp Scrub

scrub. rinse. rejoice.

864.8 / 5.0, 86 total reviews

Add To bag $29.00 Sold out

Viral Fav

Bounce Back Pre-Poo

revive & nourish

1424.7 / 5.0, 142 total reviews

Add To bag $25.00 Sold out

FAQ's

What shampoo is best for 4C natural hair?

PATTERN Beauty's Hydration Shampoo is the top recommendation for 4C hair. It cleanses gently without stripping the scalp's natural oils, is free of harsh sulfates, and preserves coil integrity from root to tip. It is designed to prep tightly coiled strands for deep conditioning on wash day.

Is PATTERN shampoo sulfate-free?

Yes. All PATTERN Beauty shampoos are formulated without sulfates, making them safe for natural, color-treated, chemically processed, or heat-styled curly and coily hair. The gentle cleansing system removes product buildup while maintaining the hair's moisture balance.

What is a pre-poo and do I need one before shampooing?

A pre-poo (pre-shampoo) treatment is applied to dry hair before washing to protect strands from the drying effects of shampoo, especially on fragile 4A–4C textures. It adds a layer of moisture and slip, making detangling easier and reducing breakage during the wash process.

How often should I shampoo 4B or 4C hair?

For 4B and 4C hair types, shampooing once a week or every 1–2 weeks is ideal depending on scalp activity, product buildup, and lifestyle. Over-washing can strip moisture from tight coils, while under-washing can lead to buildup that blocks moisture absorption. PATTERN's sulfate-free Hydration Shampoo is gentle enough for weekly use.

How does PATTERN shampoo compare to SheaMoisture for curly hair?

PATTERN Beauty shampoos are precision-formulated by curl type and porosity level — developed specifically for 3B through 4C textures. SheaMoisture targets a broader natural hair audience with a wide product range. PATTERN's focused approach means each shampoo is designed to work within a complete curl-type routine, not as a standalone product.

Can I use PATTERN shampoo on color-treated curly hair?

Yes. PATTERN Beauty shampoos are free from harsh sulfates and safe for color-treated curly and coily hair. The formula cleanses effectively without fading colour or over-drying chemically treated strands. Pair with the Treatment Mask after shampooing to restore moisture lost during the colouring process.

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